Press Releases: The Elements To Include In Your Press Release

Press Releases can get massive amounts of traffic to your website and gain you notoriety both on and off the Internet.

Press releases work, but the elements to include in your press release are the key to how effective it will be, and how many doors it can open for you.

All press releases should include a Title, Subhead, Body, Contact Information, and Keywords.

Do some keyword research using goodkeywords.com or any other tool, to find what people in your niche market are looking for. See what they are buying and insert the most popular keywords into your original title.

• Your press release title, should be keyword rich in the specific niche market you are in. You should aim to have the first five words in your title, keyword optimized for your press release.

You can always borrow one of those proven "direct response" titles, and modify it to suit your needs, if you have trouble coming up with a great title on your own.

• Your subhead should also be keyword rich. You can repeat some of the main keywords that you put in the title, only spell out a little more information using no more than three sentences.

This is basically the summary, for what your press release is going to be all about.

• Write your body like a great story; you have to make your readers want to read the body of your press release.

The length of your press release is irrelevant, but make sure to add keywords, or keyword phrases to help with optimization. Load it up, and mention your keyword or keyword phrases at least 5 or 8 times in your body.

As a rough guide, press releases should stay between 100 to 500 words.

Although some PR services will accept more words than that, it's better to say everything you need to say to get the media interested, with fewer words. Remember that the media read a lot of press releases on a daily basis.

Include what you would expect to find in your daily newspaper, in the body of your press release and you will do just fine.

Don't try to sell the news media, tell them a story and speak to them.

Don't turn your press release into an advertisement.

The idea is to make the media curious, not to sell them on anything. You want to make them WANT to visit your website to grab some more information. Once you get them there, you can then sell your product or service.

The worst thing you can do when writing your press release is to turn it into PR spam!

Write it in the third person, and never use words like; You can make money. Instead use; One can make money.... Your press release should be written like a newsworthy event, not an advertisement.

Be proud of yourself, quote yourself as an expert in your niche. Be the expert you are. Quote other people and write as if you are a reporter collecting information from a reliable source.

Don't forget to add your website URL if you can; it is relevant to your press release, and should be added to the body.

• Select 5-10 keywords that include the ones you used in your PR content. These will help you get listed with SEO and will bring you some targeted traffic.

• Your contact information should be your website, or a phone number where you can be easily contacted by a media outlet.
  

When you use all of these elements in your press releases, you can expect to see a surge of traffic to your website.
Learn More About Press Releases Here.