Internet Business Marketing Solutions For Attracting Visitors

There are several Internet business marketing solutions for attracting visitors to your website.

Although a good bit of expertise and specialization is required to achieve the desired results with some of these marketing solutions, you can implement them yourself if you have the time and inclination to learn them or you can outsource the task.

If you are doing any marketing online, attracting visitors is obviously your main goal. You need to attract as many qualified leads as possible to convert into sales.

Marketing is a numbers game. The more visitors you can attract, the greater your opportunity is of converting them into sales.


All of the following Internet business marketing solutions for attracting visitors can be outsourced if you are not comfortable implementing them on your own.

• Search Engine Optimization
  
  Search Engine Optimization (SEO) increases the probability of your website being placed on the front pages of Google and the other search engines. Search "keywords" that users put into the search engines are optimized and included in your website so it shows up first when these terms or phrases are queried. The specific things done to get your site on the front page is what Search Engine Optimization is all about.

• Back Links
  
  Back links are also extremely important with Google and the other search engines. Existing high Page Rank web sites that link back to your website suggest a "high authority" to the search engines which in turn increases your sites ranking. One way back links in particular will dramatically increase your position in the SERPs.

• Article Marketing
  
  One of the most used Internet business marketing solutions for attracting visitors to your website is article marketing.
  
  A well written article submitted to the various article directories will attract targeted visitors and back links to your website.
  
  By slightly modifying your articles before submitting them to the different directories, the same article can be submitted to many directories without being penalized.
  
  The "resource box" at the end of your article with your website URL included is what makes article marketing so useful.

• Social Networking
  
  Facebook, Twitter and other social networks can generate targeted leads and back links to your website when used properly.  Using them properly is the trick.
  
  Social networking is time consuming and labor intensive but when done properly can dramatically increase visitor traffic to your website.

• Social Bookmarking
  
  The major social bookmarking sites can be used to list your site in specific categories where others have a chance to look it over. These sites provide credibility to your business and can also attract quality targeted back links to your website.

• Video Marketing
  
  Video marketing has become even more powerful than article marketing for attracting visitors and promoting products or services.
  
  At one time video marketing was underutilized by Internet marketers however, now an interesting or provocative YouTube video going viral can get your website on the first page of Google overnight.
  
  Video marketing is arguably one of the all time best Internet business marketing solutions for attracting visitors ever.

All of these Internet business marketing solutions can be used together or separately with a great deal of success if you know how to implement them properly.

If you are not familiar with these solutions or do not have the time to put into the proper implementation of these strategies, outsource the job to a qualified consultant.

All these Internet business marketing solutions for attracting visitors to your website will help grow your business and give you a better return on your investment.

Internet Business Marketing Solutions: An Online Presence Is Mandatory

In order for any of the Internet business marketing solutions to be of any consequence, an online presence is mandatory.

The only way to achieve an effective online presence is to set up a business website or blog.

Your business website and/or blog becomes your online advertising platform.

And, without an advertising platform online, your business simply doesn't exist.

To be effective, Internet business marketing solutions require visibility.  The more visibility, the more effective the marketing solution.

Therefore, just as your offline storefront businesses requires billboard, television or radio advertising to be effective, your online presence needs to be placed in front of thousands or even millions of people to be effective.

Because a highly visible online presence is mandatory to successfully market your product or service, it is important that you decide what the purpose of your website or blog is. 

Before setting up an online presence, these questions should be entertained:

• What do you plan to do with your site? 
• Is it being set up to bring in sales leads for your storefront business?
• Is your site being set up to promote your standing in the market?
• Is your site being created to sell your product or service?
• Does your site fulfill your businesses goals?

Whatever your purpose, it must be decided on before setting up your website or blog and before you initiate your marketing campaign.

Without an end goal, Internet business marketing solutions are worthless.

Set your goals first.

In order to present a legitimate online presence, you need to plan the design and look of your website before you start to create it.

Web designers will set up your site for you, but they will need to know what you expect to achieve with your website.

A good website doesn't have to be expensive or flashy.  A low cost website with basic functionality and easy navigation will usually do the job.

Unfortunately, many web designers go for the flash and charge accordingly.

Your site's content is much more important than flash.

The more relevant your content is to your business, the better the response will be from your visitors and the search engines.

Your content must be useful, informative, relevant and of value to your visitors. 

Keywords and keyword phrases in your content must be specific enough so that when visitors click on your site; they get what they were searching for.

Specifically targeted keywords and keyword phrases are extremely important for your site's visibility.

Internet business marketing solutions must include the following:

Text

Provide a specific description of what your website is about.  Identify the solution that your product or service provides to your visitors for the problem or need they have to solve.

Pictures

Pictures of your product or service are valuable aids to your online presence and are what people enjoy.  A picture is worth a thousand words in terms of building relationships with your visitors.

Videos

Videos have become extremely valuable to online marketing.  A picture is worth a thousand words but a video is worth ten thousand!  Visitors feel a sense of "trust" when viewing videos and will return to your site.  "How to" videos are especially  valuable to marketing.

Lead Acquisition

Your site must have an opt-in form placed on top of every page to acquire email and/or names of potential clients.  Building a "list" is important for future marketing in any business.

Social Marketing

With the advent of social marketing, make sure you set up Facebook, Twitter and Delicious feeds so visitors can easily bookmark or pass your site information on to others in their social circle.

Most visitors to your website will only spend a couple of seconds on it before making a decision to remain or leave. 

In this brief moment, your site must convey to potential clients what your business is all about and what solution you intent to provide them with.

Regardless of whether your business is a storefront or not, an online presence is mandatory in this day and age, not an option.

Internet Business Marketing Solutions For Buying Wholesale Products

Some Internet business marketing solutions for buying wholesale products.

Many home based business owners are under the false impression that to buy a wholesale product means you should be able to source the product directly from the product manufacturer.

That premise is totally wrong.

Manufacturers are not in the least bit interested in selling their products a few cases at a time, to hundreds or thousands of retailers. 

Manufacturers, by definition, are strictly interested in making products for the market.

Wholesalers operate in a service industry that consists of warehousing, operating sales forces, logistics and support offices, merchandising and delivering products to retailers.

Wholesalers are the bridge between the manufacturers that produce large numbers of product and the retailers who sell the product piecemeal, several units at a time or in bulk to the end user or consumer.

As a general rule, wholesalers are the source where manufacturers require you to purchase your products from.  However, there are exceptions.

Occasionally, some manufacturers under certain conditions and for various reasons, will sell their product directly to retailers.

Usually, this is done because of the lack of brand recognition.

Because warehouse space is so costly and the business itself is a high volume, low profit industry; wholesalers require a fast turnaround in order to be successful and make money.

That is why wholesalers do not like to stock their warehouses with products that are relatively unknown to consumers or have zero brand recognition. 

The turnaround times are usually too long for the wholesaler to make significant profits on lesser know products.

Because some of the smaller manufacturers of unknown brand name products often have a difficult time getting wholesalers to distribute their products; they will often sell directly to retailers.

As an online wholesaler, you must be careful working with small manufacturers, especially during the holiday seasons.

Smaller manufacturers are notorious for going out of business without a moments notice.

They can unexpectedly run out of stock when you're trying to fill an order and put your business in a seriously embarrassing position.


Internet business marketing solutions for dealing with small manufacturers vary, but in general dealing with small manufacturers is great for home based businesses who specialize in selling off brand products online.

The two things you must do in order to circumvent any potential problems is to:

• Develop and maintain a decent working relationship with your manufacturer 
• Keep in touch with the manufacturer on a daily basis if possible to alert you of any potential problem areas.
• Try to forecast large orders and place them well ahead of the holiday buying season. 
• Make sure that you have sufficient stock ordered for the products that move well.

Home based businesses buying wholesale products for retail consumption can be extremely profitable, especially around the holiday seasons if you follow these common sense practices.