Why You Need To Write Attractive Headlines

There are several good reasons why you need to write attractive headlines for your articles.

Because your headline is the first and often the only thing that your reader will focus on, it creates a long lasting first impression about the article on a prospective reader.

If your headline is not written attractively, there is a better than average chance that your prospective reader will never go on to read the meat of your article.

Without the compelling promise that turns browsers into readers, the rest of the words you wrote in your article may as well not even exist.

From a content marketing and copy writing viewpoint, writing attractive headlines is an extremely critical skill to have.

Statistically, only about 8 out of 10 people on average will read the headline copy.

And, only 2 out of 10 people will bother to read the rest of the article.

An attractive title is the determining factor in how effective your article will become. An attractive powerful title is the secret to getting the balance of your article read.

In article writing, every element of compelling copy has a purpose and that is to get the reader to read the next sentence in the article.

Every sentence in your article content after that, has exactly the same purpose, all the way through to your "call to action".

The more attractive your headlines, the better your chances are of beating the averages and getting your content read by a greater majority of readers.

You’re already dead in the water if no one bothers reading past the headline.

This ebook will provide you with additional information that will have you writing killer sales copy and powerful attractive headlines that sell in no time.

Some Socially Savvy Twitter Marketing Tips

Socially savvy Twitter marketing is absolutely necessary if you ever expect to become truly successful with your online marketing campaigns.

In our distracted and uninformed society, people have a tendency to believe almost anything without regard to actual facts.

Because of the hectic lives they lead, most people usually base their purchasing decisions on what little information filters through their short attention spans from quickly scanned documents.

Even the most accurate and trusted information usually receives only a cursory scan from consumers in or fast moving society.

Savvy Twitter marketing requires using social interaction to break through the distractions that impede the dissemination of accurate beneficial information to consumers.

One the best savvy Twitter marketing tips, is to use focus groups to listen and learn from consumers.

An important part of savvy Twitter marketing is paying attention to what your consumers are saying.
Because creativity and wisdom is widespread in social media; focusing in to the frequency of consumer chatter that is related to a brand or market niche serves as a real time focus group that you can use in your marketing efforts.

For example. Over 2 million Twitter users mentioned Starbucks in just one month in 2009.

By listening to their customer's Tweets, the company discovered what the public was saying about the value of their caramel macchiatos.

Using Twitter as a real time focus group, Starbucks discovered that the price for paying attention is much less than the cost of a caramel macchiato and that it's value is priceless.

Twitter has become a leading indicator about what people want and savvy Twitter marketing utilize this to the fullest extent.

Here is another real life example of savvy Twitter marketing by using Twitter as a focus group.

Jet Blue's corporate communications manager changed their policy of charging a $50. carry on fee for bikes after hearing numerous complaints about it on Twitter.

By recognizing the inherent wisdom and insight that abounds in Twitter and using it to your advantage in your marketing efforts, you can improve your company's products, processes and customer service to skyrocket your profits.

Savvy Twitter marketing works ; why not give it a try?