Press Releases: The Elements To Include In Your Press Release

Press Releases can get massive amounts of traffic to your website and gain you notoriety both on and off the Internet.

Press releases work, but the elements to include in your press release are the key to how effective it will be, and how many doors it can open for you.

All press releases should include a Title, Subhead, Body, Contact Information, and Keywords.

Do some keyword research using goodkeywords.com or any other tool, to find what people in your niche market are looking for. See what they are buying and insert the most popular keywords into your original title.

• Your press release title, should be keyword rich in the specific niche market you are in. You should aim to have the first five words in your title, keyword optimized for your press release.

You can always borrow one of those proven "direct response" titles, and modify it to suit your needs, if you have trouble coming up with a great title on your own.

• Your subhead should also be keyword rich. You can repeat some of the main keywords that you put in the title, only spell out a little more information using no more than three sentences.

This is basically the summary, for what your press release is going to be all about.

• Write your body like a great story; you have to make your readers want to read the body of your press release.

The length of your press release is irrelevant, but make sure to add keywords, or keyword phrases to help with optimization. Load it up, and mention your keyword or keyword phrases at least 5 or 8 times in your body.

As a rough guide, press releases should stay between 100 to 500 words.

Although some PR services will accept more words than that, it's better to say everything you need to say to get the media interested, with fewer words. Remember that the media read a lot of press releases on a daily basis.

Include what you would expect to find in your daily newspaper, in the body of your press release and you will do just fine.

Don't try to sell the news media, tell them a story and speak to them.

Don't turn your press release into an advertisement.

The idea is to make the media curious, not to sell them on anything. You want to make them WANT to visit your website to grab some more information. Once you get them there, you can then sell your product or service.

The worst thing you can do when writing your press release is to turn it into PR spam!

Write it in the third person, and never use words like; You can make money. Instead use; One can make money.... Your press release should be written like a newsworthy event, not an advertisement.

Be proud of yourself, quote yourself as an expert in your niche. Be the expert you are. Quote other people and write as if you are a reporter collecting information from a reliable source.

Don't forget to add your website URL if you can; it is relevant to your press release, and should be added to the body.

• Select 5-10 keywords that include the ones you used in your PR content. These will help you get listed with SEO and will bring you some targeted traffic.

• Your contact information should be your website, or a phone number where you can be easily contacted by a media outlet.
  

When you use all of these elements in your press releases, you can expect to see a surge of traffic to your website.
Learn More About Press Releases Here.

Squeeze Pages - How They Work and What They Are

Squeeze pages are used to extract the names and email addresses from visitors to your website, that are interested in joining your mailing list.

In order for people to join your mailing list, you need to give them a good reason; preferably some sort of valuable incentive.

Since people normally do not want to give out their email addresses; you must give them something that makes them want to take this action, preferably immediately.

Giving them a short .pdf report, free tools, or an ebook with some really good valuable information, or a series of free autoresponder messages that contain some solid, valuable information, is a great way to extract this information.

The way you actually get your website visitor's email address, before they can access your free report, or your free autoresponder messages, is through this "squeeze page" process.

The squeeze page is a specialized webpage, that when a person lands on, is given only two options to leave.

Both options are specific actions; usually to join your mailing list, or to just close the webpage and leave to continue browsing other websites.

Once the decision to leave the squeeze page is made; they cannot access your free information.

This is why squeeze pages are so effective in obtaining visitors names and email information.

Either they provide you with their first name and email information to get access to your free offerings, or they close the page and lose the chance to access your free report or ebook.

This is how the term "Squeeze" came about.

What your squeeze page looks like depends on your creativity and your target market.

Even though your visitor clicked on the link to get your free offering, you must still get them to give you their information.

If your squeeze page is not persuasive enough to get your visitor's information, your visitors can stop at this point and you will lose out on a potential customer.

Your squeeze pages must be persuasive and carefully designed in order to be effective.

Effective Internet marketers use templates with time honored headlines, designed to keep your visitors excited enough to continue through the entire opt in process, and increase your visitor opt in rate.

Best Market Niches For Internet Sales

Although anything can be marketed over the Internet, the best market niches for Internet sales are those that lend themselves to providing high perceived value, and quick delivery.

Some products are more suited to Internet sales than others, and newcomers trying to augment their incomes from their homes, find that the best market niches, with the fastest return for their efforts, are those connected with affiliate products.

Focus on the products and services where the perceived value can be manipulated, so that the demand remains constant, or even increases during tough economic times.

Affiliate products also lend nicely to Internet sales, and are tailor made for entrepreneurs starting out with a little to no available cash budget.

You can effectively promote an affiliate product without needing a website, blog, or any presence on the web; just by using some tried and true marketing techniques.

Affiliate products that provide high quality, with a low cost, and quick delivery; are the best market niches for Internet sales, especially during economic downturns like we are now experiencing.

Remember that for the next few years, providing a high value product and quick delivery, are key strategies for success.

You can learn more about how to effectively promote affiliate products, and find the best market niches for Internet sales here.

A Cumbersome Buying Process Will Cost You Money

Convincing a prospect to buy from you is difficult enough, but a cumbersome buying process will cost you money you can't afford to lose.

Making your buying process simple, and easy to follow, is something many webmasters tend to overlook when constructing their websites.

Regardless of how good you are at convincing your prospects to purchase your products; think about how difficult the buying process becomes for both parties, when your prospect is ready to buy, but doesn't because they get turned off by a cumbersome buying process.

Here are a few suggestions you might consider addressing.

• Make sure people can easily find your order form. Don't make it a hassle to get to the order.

Write a paragraph that is as clear and concise as possible, to direct potential buyers to your order form.

• To further minimize the chances of them getting lost, you can place a prominent link to your order page from every page on your website. This should virtually eliminate the chances of you losing your prospects.

• Offer multiple payment options to your potential customers.

Some people are used to making payments with PayPal. Others prefer using their credit cards, and some people still like using checks for payment.

The more payment options you provide to your potential customers, the better your chances are of finalizing the sale.

The best option would be to cover every payment method possible to ensure all your clients are easily serviced.

There's no point in making a "hard sell" to a potential customer only to discover that they can't pay the way they want.

• Your credibility as a merchant can be enhanced, if you provide secure encryption technology on your order form for your clients.
  

• You can also make people feel more confident buying from you, by offering them an iron clad, money back guarantee on their purchases.
  

• Offer your clients superior sales support. Provide a contact email for them to use, if they encounter problems during the buying process, or after purchasing your product or service.

• Streamline the buying process as much as possible for your clients, and make sure your contact information is easy to find on all your web pages.

Remember that unless your client has purchased from you in the past, you are a complete stranger to them. You are just another individual on the Internet to your client, so do everything possible to boost your prospect's confidence and make them feel safe about buying from you.

Additional testimonials, clear contact information, a good address, phone number, etc. will all help to ease any doubts in the minds of your clients when they are prepared to buy.

Remember that a cumbersome buying process will cost you money in lost business, from confused clients!

Learn More About Why People Don't Buy Here.