Squeeze Pages - How They Work and What They Are

Squeeze pages are used to extract the names and email addresses from visitors to your website, that are interested in joining your mailing list.

In order for people to join your mailing list, you need to give them a good reason; preferably some sort of valuable incentive.

Since people normally do not want to give out their email addresses; you must give them something that makes them want to take this action, preferably immediately.

Giving them a short .pdf report, free tools, or an ebook with some really good valuable information, or a series of free autoresponder messages that contain some solid, valuable information, is a great way to extract this information.

The way you actually get your website visitor's email address, before they can access your free report, or your free autoresponder messages, is through this "squeeze page" process.

The squeeze page is a specialized webpage, that when a person lands on, is given only two options to leave.

Both options are specific actions; usually to join your mailing list, or to just close the webpage and leave to continue browsing other websites.

Once the decision to leave the squeeze page is made; they cannot access your free information.

This is why squeeze pages are so effective in obtaining visitors names and email information.

Either they provide you with their first name and email information to get access to your free offerings, or they close the page and lose the chance to access your free report or ebook.

This is how the term "Squeeze" came about.

What your squeeze page looks like depends on your creativity and your target market.

Even though your visitor clicked on the link to get your free offering, you must still get them to give you their information.

If your squeeze page is not persuasive enough to get your visitor's information, your visitors can stop at this point and you will lose out on a potential customer.

Your squeeze pages must be persuasive and carefully designed in order to be effective.

Effective Internet marketers use templates with time honored headlines, designed to keep your visitors excited enough to continue through the entire opt in process, and increase your visitor opt in rate.