Free Ways to Market on Facebook

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Although Facebook advertisements are one of the most targeted methods of marketing on Facebook, there are many other profitable ways to market your websites and products on their site.

Facebook Groups and Facebook Pages are also ways to expand your network on Facebook for free.

Your profile page which is essentially your landing page, is where you start out with your Facebook presence.

Your profile or personal landing page can be designed any way you want.

Savvy marketers have learned to steer their friends into engaging with specific parts of their identity by starting new groups.

When you start a new group, you are actually creating a central gathering place for your partners, customers and friends to engage in conversations around your brand.

The secret to successful marketing on Facebook is to expand your network as much as possible and this is precisely what you are doing every time you start a new Facebook Group.

The great thing about starting new Facebook Groups is that you can create as many as you like at no charge and Groups offer several features without any additional setup.

All Facebook Groups are already equipped with message boards where you can post various
discussion topics, videos, photographs, links or whatever.

The only function that is not extended, is with Facebook applications. In order to use those, setting up a Facebook Page is necessary.

Facebook Pages were launched as a way for businesses to easily establish their brand presence.

Compared to Groups, Facebook Pages are much more customizable.

Facebook applications, HTML, or Flash can easily be added to your pages to extend their
functionality.

Small or local businesses who want to establish their presence on Facebook, will find that Facebook Pages is a good option.

Both Facebook Groups and Pages are a great way to do viral marketing at no cost to you; but never forget that Facebook is first and foremost a society. Don't be a seller when using Facebook; be a problem solver.

Join network marketing groups, send out notes, write comments, add events, add friends, post on other Groups walls, join in on events, wall post on Friends Walls, post your videos in Groups, add photos and do everything possible to engage with other Group owners; but do it with your privacy setting OFF.

Remember that Facebook is a community. It is all about communication, not selling and that could be the best possible advertising you could ever wish for.

There are other free ways to market on Facebook.

Many Brands are already networking with Facebook consumers, strengthening and generating a better understanding of their Brand, the customers and their relationships to it.

Facebook is a great place to leverage a Brand and to solicit customer participation for valuable feedback that can be used for improving it.

Never underestimate the power of Facebook as a free marketing tool.

There are many other free ways to market on Facebook and easily connect with people around the world; all you need is a little imagination.

Internet Business Marketing Solutions For Using Twitter To Promote Your Business.

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Using Twitter to promote your business website is an Internet business marketing solution that requires a minimal amount of time to implement and no cash outlay to speak of.

Twitter is a micro blogging social messaging website that allows it's users to post short messages of less than 140 characters to followers and other users of their site.

Twitter has enjoyed phenomenal growth and is still growing strong.

The latest Nielsen Online numbers indicate that Twitter grew 1,382% year-over-year in February and registered a total of more than 7 million unique visitors in the US alone for the month.

It should not surprise you to know that celebrities, all size businesses, Internet gurus, news media and even the White House have immersed themselves in Twitter to pursue or "spin" their agendas.

Big businesses use Twitter to disseminate information and advertisements to their target markets, to provide customers with upcoming sales promos and deals, to provide customer service and to generate additional web traffic to their websites.

Twitter has become the darling of the social media world for good reason.

By "tweeting", businesses can post not only the above information, but also their business brand to the public.

Tweeting on Twitter is an excellent way to brand your business to a target audience.

By adding a unique spin to your business name in your tweets, such as a catchy nickname, it puts a face and a personality on your business; especially if you include the information in your bio page.

You can easily increase followers by combining useful interesting news items from various sources, with links back to your website.

Another clever way to market your business website without being "spammy", is to put a "see also" in your tweets, to reference your RSS aggregator.

With a little bit of thought, I'm confident you can come up with many additional ways to effectively use Twitter in your business.

If you're not now using Twitter to promote your business, you might want to consider signing up today.

Of all the Internet business marketing solutions available; using Twitter to promote your business has to provide the best bang for your buck.

Building Backlinks 101 - Methods Of Building Backlinks To Your Website

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Building backlinks to your website is essential to getting your site ranked high with the search engines.

In addition to lots of unique content, the most important thing you can do to improve your search engine ranking is building backlinks.

  • Blogs
Blogs are one of the best ways of building backlinks to your website. By adding your website URL to the comments you make on other blogs that carry the same theme as your niche; you can quickly build a number of good one way backlinks to your site.
  • Forum Posting
Forum posting is a great way to build backlinks if you add your URL to your signature when commenting.

Never post your URL directly into the discussion forums unless you want to take the chance of getting banned and removed from the forum.

Leaving your URL in the discussion is considered spam and is not an acceptable method of building backlinks.
  • Social Networks
Social networking sites like MySpace, Friendster, and a multitude of others are exceptionally great places for building backlinks to your website.

Millions of people visit these sites daily to make friends or to promote their businesses, products, and services. When you register or sign up to these sites, post links to your website and include them with comments you make in your "friend's" profile. You can generate a huge number of backlinks to your website using these social media sites.
  • Social Bookmarking Sites
Social bookmarking sites are another area where you can create backlinks to your website.

Bookmarking sites like Delicious and Furl are great places for building backlinks by bookmarking your website. If your site is unique and interesting enough, other people will add your bookmark to their "favorite sites" which will quickly generate one way links back to your site.
  • Articles
Publishing unique articles and including links back to your website in your resource box, is a great method of building backlinks to your website and to promote your products or services.

It's also a good idea to include your URL in the author's biographical section and hyperlinking your website URL in keywords to attract backlinks.

Submit your articles either manually or with automated directory submitters to the various article directories, to get the highest visibility.

If your articles are informative and interesting enough; they will be picked up by other webmasters and published on their websites or in their newsletters.

Because they are obliged to publish your resource box, in return for using your article, you will soon have a large number of backlinks pointing to your website. This method of building backlinks is extremely effective when you flood many article directories with your content.
  • Link Exchanges
Link exchanges are an early method for building backlinks that still work; but even though you can still get some quality links from relevant websites and may get a slightly higher search engine ranking, hooking up with the wrong website can severely penalize your site's ranking.

Be very careful using link exchanges when building backlinks to your website; they can sometimes be more of a detriment than a benefit.

 

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