Why Bother Building A Customer Base?

Selling your product or service is much easier, when the people you are selling to, are already acquainted with you, and know who you are.

Your credibility, trustworthiness, and value to them in the marketplace, is already known by your prospects, so you are not selling to a complete stranger. In other words you are not "cold calling" to promote your product.

This is why the first thing you should do, after you set up your website, is to start building your customer base.

Your customer base, or "list", can provide you with a consistent, recurring source of income and has the capability of growing every time another visitor clicks through your website.

Every time you release a new product, or endorse an affiliate, you will have a ready made market that is willing to listen to your offer. This obviously gives you a huge edge over your competition that is trying to market their products to cold prospects.

Building you list can be accomplished in several ways.

The method that is used most often, is to build a mailing list.

There are at least a million ways to get subscribers to sign up for your list. Almost all of them require offering an incentive of some sort, and proof that you can offer something of value to them, if they sign up for your mailing list.

Setting up a niche website that is populated with useful, high quality articles, proves that you are an authority on your subject, and cements your credibility with your visitors.

When an authoritative website like this is set up, you can create a "free special report" about any subject on your niche topic, that is down-loadable when the visitor's name and email address are given.

The rich content on the website and the free report, is usually all that is needed to provide the extra incentive for your visitor to sign up for your offer.

Other incentives such as free e-books, free tutorials, or free learning courses, can also be used in lieu of a "special report", to attract visitors to sign up to your list.

Once the sign up HTML script is merged with an auto responder, your prospects will be able to sign up for your offering at any time.

As your customer base grows, your sales as well as your ability to market additional products, will also dramatically increase.

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Viral Marketing: Using Tell A Friend Script To Drive Traffic

An easy and effective viral marketing tactic, is to use tell a friend script to drive traffic.


Tell a friend script, is programming script attached to the programming of your Website.

It is usually programmed into pages that have media content, so that the readers of the web page, can easily redirect the media content, to anyone else they think might be interested in the information.

It is a brilliant viral marketing tactic, that spreads like wildfire throughout the reader's universe of friends, relatives and business associates.

The concept behind tell a friend script, is to provide a place on the media page for the reader to input his name, e-mail address, and the e-mail address of the person they are sending the media to. The script functions somewhat like an e-mail attachment, that is being sent by someone already recognized by the recipient.

The beauty of the strategy is that, since the recipient already knows who is sending the media, it is not considered to be spam by them, and in all likelihood will be viewed, and probably passed along to someone else.

The chances of tell a friend script being blocked by the recipient, is highly unlikely, because the media is inputted by the trusted sender.

When the e-mail is opened; it will be read, played, or viewed by the recipient. The business description and Website link that sponsors the media, along with another tell a friend script embedded in the media, is opened, and the process continues

This sneaky, highly effective tactic, usually spreads throughout a wider area than other viral marketing strategies, and funnels a considerable amount of traffic into your Website.

This results in a lot of potential customers.

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Starting Your Online Business: Stay Focused

Many articles are written on starting your online business, so I'll home in on one problem that I had a difficult time overcoming; STAYING FOCUSED.

My first decision, after I decided to take the leap into starting an online business, was to come up with an idea for a web site.

Since I didn't know much about a web sites, or internet marketing; my second decision was to purchase an introductory internet marketing course, and get my feet wet in the internet marketing niche.

I then ran into the focus problem. I started getting side tracked by online offers of e-books, software programs that research keywords and market niches, several different affiliate programs, and some e-mail marketing scams.

I lost my primary focus, which was starting an online business.

My suggestion to anyone starting an online business, is to first select a niche market with a monthly Google search engine result, of 100,000 or less. You can do a Google search to manually find your niche, or get free tools from the internet, that accomplish this.

After you are comfortable with your niche, I recommend you get an easy to work with program to design your web site.

Some basic software, that can get you started, is usually furnished when you register your domain name. With a little effort and imagination, you can create a simple, effective, web site that will make you some money.

In addition, you can set up a blog, or blogs to augment your web site, or even to use in place of a website.

You can start a Wordpress blog on your own domain, and use cpanel to set it up. An alternate hosted site, such as blogger.com, can be used if you adhere to their terms of service.

Blogs are indexed much faster than standard web sites, by Google, and other search engines.

Regardless of which site you choose to use, remember to stay focused on your primary goal; getting your online business up and running.

If I could start fresh tomorrow, I would STAY FOCUSED, better than I did on the first go around. I believe that instead of going from one program to another, and buying different software, e-books or memberships, you should focus and stay with one project until it becomes a success or fails.

Lastly, remember that you don't have to be perfect in everything you do.

Don't lose your focus trying for perfection; it ain't gonna happen! In any event, whatever you do, stay focused and just do it.

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Branding Your Domain Name

Branding your domain name, is a way to ensure that your visitors remember your web site, and can easily return when they navigate away from your site.

A successful business, can be made even more successful, with a domain name that is easily remembered by your visitors, and becomes embedded in their minds.

Choose something memorable for your domain. Something that is "catchy", simple, yet loaded with keywords should be the goal of a good domain name.

Although it seems easy to pick a good domain, it really takes a good bit of thought and testing, to create a domain that is effective.

Simply picking a keyword rich domain name, may not be very effective, when searching for it in your web browser.

For instance "internet marketing information", as a stand alone domain, would not be a very effective domain name.

There are currently 111,000,000 returns for "internet marketing information" on Google.

Although "internet marketing information" is a memorable domain, you website visitors would probably never find your site again, if it was not bookmarked in their browser.

Branding your domain name, is like branding your product.

If you include something like "Tony The Tiger's", along with "Internet Marketing Information", you have a branded domain name that your visitors will remember; "Tony The Tiger's Internet Marketing Information".

It's kind of a ridiculous example to use, but it gets my point across.

By branding your domain name, your potential customers will have a much easier time finding your website, and your business will benefit because of it.

Your competition may not even be listed in the search engine returns, if you create a really uniquely branded domain name.

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