Niche Advertising: Finding A Niche To Profiting From

Finding a niche to profit from is first step in the creation of the perfect environment for conducting a thriving business.

A niche is defined as a relatively small piece of a market which has a very high demand and a low supply to fill it.

Because there are fewer competitors and many more potential customers; finding a market niche to profiting from is of paramount importance.

We intend to shed some light here on the subject of niche advertising, how to isolate a hot segment of a certain market and then capitalizing on it.

Finding that particular area in your market where you can stand out from your competition is simply a matter of finding an area that is in need of a product or service that is not currently being fulfilled by the mainstream market.

For example; If you started a tropical marine fish shop to sell aquariums, marine fish, pumps, filters and the like in a town with several thousand residents with no fish shop in the immediate area; your business would probably do extremely well.

If you started the same tropical marine fish shop in a populated coastal area, you will probably find that your business would not do as well because of the proximity to the ocean and other shops in the area.

People have more choices, therefore the price of your products would probably have to be lower in order to entice customers and compete with other shops in the area.

This concept also applies to Internet businesses and is what finding a niche to profit from is all about.

On the Internet, regardless of what your product or service is; you will run into trouble if you can't tap into a strong customer base.

If you plan to sell a product or service online that is readily available from other online companies, your business plan or service idea at some point will probably fail.

Human nature dictates that people will only buy a product or service if the price is right. This means that the more competition you have in your niche, the lower you must price your product in order to sell it.

The purpose of finding a niche to profit from, is to make your company stand out and not having to reduce your prices to the point that your business becomes unprofitable.

When finding a niche to profit from, you need to take into account your competition, the saturation of the market, and the supply and demand of your product or service.

On the other hand, if you find a niche with little or no competition; even though you are more likely to succeed in the market, there must first be a market to profit from.

Often on the Internet, a total lack of competition indicates that there is either no market for the product or there is no money to be made with the product.
Research is the key to finding untapped niches.

Without going into the various tools available to target profitable niche markets like Google's free keyword tool or their search engine; you need to first brainstorm an idea of your own.

This can be a shortage of information about a product or service you have already searched for, an improvement on an idea that could make something better, or something you are passionate about but don't see to frequently online.

Once you come up with your list of ideas, you can use the keyword tools and search engines to determine if there is a market for your idea on the Internet.

If you find that there is a shortage online for the information, product, or service that other people are searching for and that you can provide a solution or fill the need for the shortage; you may have found your perfect market niche.
Finding a niche to profit from is easier than you think however it is important that you target a niche market that can act as your customers in the future.

Many people come up with niche business ideas by listing their favorite activities or hobbies and then determining if there is enough online interest to profit from the idea.

Others use their professions to come up with ideas for finding a niche to profit from.

Tons of businesses every day hire consultants, designers, freelance writers, programmers, attorneys, specialists, etc. in highly specialized niche markets.

Finding a niche to profit from is greatly simplified when you realize that no business can achieve 100% of any market in the face of Internet competition.

The truth is that all businesses are in a niche business. The difference is that the leader's niche is just much larger than the niches owned by others.

Truly successful Internet marketers can earn a living in any market, it just takes more time, money, effort and experience to achieve success.
Finding a niche to profit from isn't rocket science, but it does take time and some brainstorming to succeed.

To Learn More About Choosing A Productive Niche Market, Click Here.

What Is Modified Broad Match?

Modified Broad Match is a new keyword match option that Google AdWords recently introduced which fills the gap between phrase match and broad match.
Modified Broad Match is great news for businesses that are currently using Google AdWords in extremely competitive advertising spaces.

Modified Broad Match gives companies more flexibility with the targeting of their AdWords campaigns, particularly if they are using both broad and phrase match types.

Users of "long tail keywords" can select which keywords they want to apply the modified broad match rule to.

When users place a + sign immediately in front of a broad match keyword, their AdWords ad will only be served for search terms that contain exactly that keyword or close variants of the keyword.

Close variants of a keyword are abbreviations, acronyms, stems, singular and plural forms of the keyword and misspellings.

The + sign immediately in front of a keyword will not serve search terms that are related or synonyms.

For example; related search terms like fruit and pear or synonyms like unintelligent and stupid would not be served search terms.

Modified Broad Match allows you to tighten up your broad match keywords or even portions of your broad search terms that contain multiple words such as ancient coins, ancient Roman coins, ancient Greek coins, etc.

All you need to do is place a + symbol immediately before your new keyword when you add one. It couldn't be easier than that.

For example: A modified broad match applied to the individual keyword Uncleaned Ancient Coins, would look like +Uncleaned +Ancient +Coins.

It would NOT look like + Uncleaned + Ancient + Coins or +Uncleaned+Ancient+Coins.

Users do not have to use the + sign in front of ALL the keywords in the long tail keyword phrase. They could elect to place the + sign in front of only one or two of the keywords as in this example:

+Uncleaned Ancient +Coins

Depending on your budget, your industry, your campaign, and many other factors; it appears that modified broad match will be a much needed tool that will fill the gap between phrase based and broad based match types.

The best way to determine weather this is best for your business is to test this new match type for yourself.

Clients who run AdWords campaigns in very competitive markets will probably find that phrase match is their best option.

Using broad match can often produce too many unqualified generic surfing clicks. Phrase match may work well, but could be prohibitive if your budget cannot support the additional clicks.

Modified broad match in this scenario, provides users an opportunity to expand their reach to qualified impressions, without showing unqualified web surfers advertisements.

This is especially true when you are targeting generic keyword phrases or long tail keywords.

If you have used Google AdWords and are experienced in their use; I highly recommend evaluating the effectiveness of modified broad match on your AdWords campaigns by conducting some in depth testing.

However, if you aren't too sure how to use Google AdWords Modified Broad Match, here is Google's official page to help you out.

To Learn About Some Common Errors Made Creating An Effective Google AdWords Campaign, Click Here.