A Cumbersome Buying Process Will Cost You Money

Convincing a prospect to buy from you is difficult enough, but a cumbersome buying process will cost you money you can't afford to lose.

Making your buying process simple, and easy to follow, is something many webmasters tend to overlook when constructing their websites.

Regardless of how good you are at convincing your prospects to purchase your products; think about how difficult the buying process becomes for both parties, when your prospect is ready to buy, but doesn't because they get turned off by a cumbersome buying process.

Here are a few suggestions you might consider addressing.

• Make sure people can easily find your order form. Don't make it a hassle to get to the order.

Write a paragraph that is as clear and concise as possible, to direct potential buyers to your order form.

• To further minimize the chances of them getting lost, you can place a prominent link to your order page from every page on your website. This should virtually eliminate the chances of you losing your prospects.

• Offer multiple payment options to your potential customers.

Some people are used to making payments with PayPal. Others prefer using their credit cards, and some people still like using checks for payment.

The more payment options you provide to your potential customers, the better your chances are of finalizing the sale.

The best option would be to cover every payment method possible to ensure all your clients are easily serviced.

There's no point in making a "hard sell" to a potential customer only to discover that they can't pay the way they want.

• Your credibility as a merchant can be enhanced, if you provide secure encryption technology on your order form for your clients.
  

• You can also make people feel more confident buying from you, by offering them an iron clad, money back guarantee on their purchases.
  

• Offer your clients superior sales support. Provide a contact email for them to use, if they encounter problems during the buying process, or after purchasing your product or service.

• Streamline the buying process as much as possible for your clients, and make sure your contact information is easy to find on all your web pages.

Remember that unless your client has purchased from you in the past, you are a complete stranger to them. You are just another individual on the Internet to your client, so do everything possible to boost your prospect's confidence and make them feel safe about buying from you.

Additional testimonials, clear contact information, a good address, phone number, etc. will all help to ease any doubts in the minds of your clients when they are prepared to buy.

Remember that a cumbersome buying process will cost you money in lost business, from confused clients!

Learn More About Why People Don't Buy Here.