Should You Use SEO or PPC?

Should I use SEO or PPC to get traffic to my website?

The Internet can no longer be ignored as the "world's marketplace", as there are now millions, if not billions of consumers that can be tapped into, to conduct your business with.

The challenge of doing business on the Internet, is to get your website noticed through the maize of businesses that are all competing for your customers.

As competitive, congested, and challenging as it is; the Internet is by far the best place to do business.

When you learn the marketing strategies that expose your website to traffic, and make it more visible to potential customers; you will receive your share of the market.

There are two proven marketing strategies you can use to drive traffic to your website; SEO (search engine optimization) and PPC (pay per click).

SEO

Researchers believe that over 70% of web surfers use Google, and other
search engines, to look for specific information and websites on the Internet.

SEO is a strategy that helps Internet users easily locate your website, in the top search engine results. It is a method to give your website visibility and stand out from the crowd.

• SEO methods vary, but usually require that you construct your own site, and other interlinking sites, to draw internet links to your individual web site pages.

• The process is called building an independent back linking network, or IBLN, where hundreds to thousands of pages are used to promote a client's main business website.

• The SEO process is a long term strategy that requires at least six months to fully undertake.

• The results are also long term, and when fully implemented will provide you with a steady flow of traffic.

• SEO does not cost you anything but time, and when fully implemented, provides organic search results in the search engines.

PPC

PPC is an type of bidding advertising strategy, that places ads to your
website in prominent locations in the search engine results page.

PPCs are sponsored listings, that are visible whenever a visitor makes a web search. You are charged a small fee, that is determined by a type of keyword bidding process, every time the visitor actually clicks on one of your advertisements.

The highest bidder for the price per click, gets listed most prominently in the search engine results for that keyword.

Using PPC gives you some control over your advertising. You create your own ad, set up your own budget, specify the target market, and can make changes any time you feel that changes to your ads are necessary to improve sales.

Some guaranteed benefits of using PPC are noted below.

• PPC is faster than SEO and is relatively easy to set up.
  

• With PPC, the entire online community gets to see your advertisement, not just the people who click on your website URL.

• Although PPC can get expensive, learning how to properly use PPC can minimize your cash outlay.

• The Networks are now able to recognize fraudulent clicks and have protection from you getting billed exorbitant fees without receiving the expected return on your profits.

• Your maximum allowable advertising budget can be set up for certain periods, and once it is met, your ads will no longer be displayed until your next scheduled budget period.

• You can change or initiate new advertising campaigns whenever necessary, to keep up with changing market trends and demand.

Answering the question, should you use SEO or PPC, depends entirely on weather you're focused on the long term, or only have short term goals in mind for your business.

Both strategies work well when properly implemented.