Landing Pages - Tips For Success

Landing pages, also known as "squeeze pages" or "lead capture pages" are essential to building your mailing list.

Landing pages provide an easy to manage method of funneling all your potential subscribers through a single web page.

The best thing about using landing pages, or squeeze pages, is that you only need to perform the work of setting up the site once. You can then focus all your traffic driving efforts into a single effective method or strategy.

These tips for success, will help you create effective landing pages, that will convert a large percentage of your visitors, into subscribers.

• Offer something for FREE in exchange for your visitor's email address.

You can offer a free special report, a sample of your paid product, a free ebook, newsletter, instructional video set, or anything else in exchange for your visitor's name and email address.

• Make sure your landing page is professionally written.

Treat your landing page as you would a sales letter. Although you are not trying to get someone to purchase your product or service up front, you should still write your sales letter as if you were.

Getting visitors to release their personal details to you, is just as important as writing a hard sell sales letter on your product, and trying to entice visitors to purchase from you.

• Your landing page should only link to your opt in form or, a disclaimer and terms page.

• Stress the benefits of your free offering.

The sole focus of your sales letter, should be to encourage your visitors to download your free offer.

You can later gently remind your potential client, that they have nothing to pay for. They simply subscribe to your newsletter in order to receive their free offering.

• It's a good idea, and a nice touch, to include your photo, or just a hand written signature to personalize your sales letter.
  

You can also build trust with your potential customer, by explaining what you're about, and how you can help them with your free offering.

When you use these tips for success on your landing pages, you should realize a higher rate of subscriber conversions.

Learn more about list building here.