The only way to achieve an effective online presence is to set up a business website or blog.
Your business website and/or blog becomes your online advertising platform.
And, without an advertising platform online, your business simply doesn't exist.
To be effective, Internet business marketing solutions require visibility. The more visibility, the more effective the marketing solution.
Therefore, just as your offline storefront businesses requires billboard, television or radio advertising to be effective, your online presence needs to be placed in front of thousands or even millions of people to be effective.
Because a highly visible online presence is mandatory to successfully market your product or service, it is important that you decide what the purpose of your website or blog is.
Before setting up an online presence, these questions should be entertained:
- What do you plan to do with your site?
- Is it being set up to bring in sales leads for your storefront business?
- Is your site being set up to promote your standing in the market?
- Is your site being created to sell your product or service?
- Does your site fulfill your businesses goals?
Without an end goal, Internet business marketing solutions are worthless.
Set your goals first.
In order to present a legitimate online presence, you need to plan the design and look of your website before you start to create it.
Web designers will set up your site for you, but they will need to know what you expect to achieve with your website.
A good website doesn't have to be expensive or flashy. A low cost website with basic functionality and easy navigation will usually do the job.
Unfortunately, many web designers go for the flash and charge accordingly.
Your site's content is much more important than flash.
The more relevant your content is to your business, the better the response will be from your visitors and the search engines.
Your content must be useful, informative, relevant and of value to your visitors.
Keywords and keyword phrases in your content must be specific enough so that when visitors click on your site; they get what they were searching for.
Specifically targeted keywords and keyword phrases are extremely important for your site's visibility.
Internet business marketing solutions must include the following:
Text
Provide a specific description of what your website is about. Identify the solution that your product or service provides to your visitors for the problem or need they have to solve.
Pictures
Pictures of your product or service are valuable aids to your online presence and are what people enjoy. A picture is worth a thousand words in terms of building relationships with your visitors.
Videos
Videos have become extremely valuable to online marketing. A picture is worth a thousand words but a video is worth ten thousand! Visitors feel a sense of "trust" when viewing videos and will return to your site. "How to" videos are especially valuable to marketing.
Lead Acquisition
Your site must have an opt-in form placed on top of every page to acquire email and/or names of potential clients. Building a "list" is important for future marketing in any business.
Social Marketing
With the advent of social marketing, make sure you set up Facebook, Twitter and Delicious feeds so visitors can easily bookmark or pass your site information on to others in their social circle.
Most visitors to your website will only spend a couple of seconds on it before making a decision to remain or leave.
In this brief moment, your site must convey to potential clients what your business is all about and what solution you intent to provide them with.
Regardless of whether your business is a storefront or not, an online presence is mandatory in this day and age, not an option.
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