6 Ways To Make Your Website Easy To Navigate

Making your website easy to navigate is an excellent way to keep potential customers on your site.

After clicking on your website, a visitor spends an average of about 15 seconds making the decision whether or not to remain on your website.

Making your website easy to navigate is one way to keep them put!

People are more likely to remain on your website if it is nicely laid out, and your products, services, prices, information, content and FAQs are easily found.

The longer people stay on your website, the more likely they will purchase or return. The goal is to keep people on your site as long as possible.

Here are 6 ways to make your website easy to navigate.

1 - K.I.S.S.

"Keeping it simple stupid", is a commonly used phrase that applies to website construction. Keep your site simple. Don't make people spend extra time searching for a way to find what they are looking for.

2 - Uniformity.

Keep all your web pages formatted with the same options. Keep all the options on each page formatted in the same area of the page. Keep the appearance of each web page uniform. Don't change colors or fonts from page to page and you will keep more visitors on your site longer.

3 - Organized Content.

The number one thing you need on your website is lots of good usable content. Having lots of great content is good, however, it's important to use drop down menus to properly organize your content, by topic, for easy access.

4 - Provide A "Back" Key.

Visors must be able to easily return to previous pages within your web site when they wish. As long as every page on your website has the same navigation function, you should have no problem with this.

Providing a "back" key, can be an option for visitors to return to a previous page, however, if every page has the same drop down menu, your visitors will always be able to get what they need.

5 - Provide A "Search" Area.

The easiest way to make your website easy to navigate is to provide a search function on each web page of your website. Visitors can quickly and easily search for products, services, or other topics that they need information about without the hassle of navigation.

6 - Test Your Website Appearance.

Not all web browsers will present your website in the same manner.

It's a good idea to test your website in all the popular browsers, to insure that your visitors enjoy a good viewing experience. If there are major differences in appearance, you can always change your website's structure to rectify the problem.

A bad looking website reflects on you personally and can quickly kill your business.

We believe that if you implement these 6 ways to make your website easy to navigate, your potential customers will stay longer, and improve your website's profitability.

Learn More About Increasing Your Web Traffic, HERE.