10 Simple Tips To Guarantee Your Press Release Makes The Headlines.

Many webmasters mistakenly view a press release only as a means to advertise, and get more links to their websites.

Webmasters with this mindset, often crank out so many promotional press releases, that they eventually become ignored for distribution.

When they finally do release some actual news, the press release gets ignored. This is a classic example of crying wolf to often!

Well written press releases can dramatically increase your business exposure, grow your sales, and enhance your product's image. Well written press releases also build credibility like no other marketing method.

The lesson here, is not to over use press releases, but to use them wisely.

To get the most out of your press release; here are 10 simple tips to guarantee your press release hits the headlines.

1 - It is VERY IMPORTANT that the information you are providing is NEWSWORTHY.

Don't use your press release to just get links back to your website, or to advertise. Being short sighted like this could adversely affect your credibility.

2 - Inform the audience the information you are providing is intended for them.

Let them know specifically WHY they should read your press release.

3 - Briefly describe your news first, then identify who announced the news.

4 - How will people relate to the news in your press release?

Will your press release make a connection with your audience? Make your news; NEWS!

5 - The first few words of your press release are extremely important, and should be front loaded with keywords.

The first 6 to 10 words in your press release are the most effective in capturing the interest of your audience. Spend some time and choose them wisely!

6 - Avoid flowery language, and the excessive use of adjectives.

You are talking to the public, not a classroom.

7 - Remember to ONLY write about the FACTS!

A press release is not the place to mislead your audience. Readers can usually spot BS a mile away. Don't damage your credibility.

8 - Make sure you provide sufficient contact information:

i.e. Individual's name, address, phone, fax, email and Web site address. This creates authenticity.

9 - Don't issue a press release unless you have substantive news to report on.

The importance of newsworthiness cannot be overemphasized. Your credibility can be damaged as easily as it can be enhanced by, the substance of your press release.

10 - Go the distance and make it easy for the media to do their work.

Remember that publicity is the most cost effective marketing tool available.

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