Viral Marketing Strategies: Creating A Viral E-Book.

Creating a viral ebook is one of the most often used and effective viral marketing strategies in use on the internet today.

The main point of creating a viral ebook is to dispense it to as many people as humanly possible and create a frenzied buzz about your website so that everyone needs check it out for themselves.

Creating a viral ebook accomplishes this effectively and with minimal amount of effort on the part of the author.

After you have authored your viral ebook, your next step is to get it to your readers so they can easily read it.

In order to pass on your ebook to others on the internet, you must create it in a format that is easily accessible for your readers.

Currently there are only two ways to compile your viral ebook. It can be made into a pdf file or an exe file.

EXE, stands for Executable, and is a file extension used by ebook compilers.

PDF, stands for Portable Document Format, and is the extension for files created with Adobe Acrobat.

Both types of compilations have their pro's and con's, however ebooks in PDF format are the standard in the industry.

The advantages of PDF files are as follows:

1 - It is not necessary to create a separate HTML web page, for each page of your viral ebook, when you choose PDF format over EXE. You can create your ebook pages using MS Word.

2 - Creating a viral ebook with Adobe Acrobat automatically numbers each page of your viral ebook.

3 - PDF files offer ease of editing when creating your viral ebook. You can add new pages, delete pages, replace pages and have your page numbers automatically changed with each modification that you make. EXE files cannot be edited once they are compiled. c

4 - PDF files are much easier to print out than EXE files.

5 - Adobe Acrobat PDF files have a page navigation bookmark feature built in to the left side of the document.

6 - PDF files compress to smaller file sizes than do EXE files.

7 - EXE files are applications and susceptible to online viruses. PDF files are not susceptible to viruses and cannot be corrupted.

8 - PDF files can be viewed and opened on either a PC or a MAC. The universality of PDF files make them much more convenient to create viral ebooks.

Remember that your goal is to pass your viral ebook on to as many people as possible on the internet regardless of what computer is being used by the reader.

Using EXE files automatically eliminates approximately 8 percent of your potential customers from ever reading and disseminating your viral ebook. This is a significant number of viral readers to lose.

EXE files have two main advantages over PDF files.

1 - The software used to compile Adobe Acrobat PDF files is not cheap. Although some recently released PDF creators are less expensive than Acrobat, EXE software is still a considerable price advantage.

2 - Rebranding of ebooks is the most important advantage of EXE files over PDF files.

Some compilers even have built in rebranding functions to simplify the procedure.

If creating a viral ebook is your sole viral marketing tool, granting rebranding rights is essential to your success.

Allowing people to modify your viral ebook with their affiliate codes guarantees the increased distribution of your book.

If you are interested in having more people view and read your viral ebook, then you should probably opt for using PDF files.

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