Get Your Visitors Glued To Your Website.

Getting your visitors glued to your website, like they get glued to the "boob tube", is actually relatively easy to accomplish.

In the website business, "sticky Web sites" are sites that you want to go back to visit, again and again.

Why do your want your visitors glued to your website?

Well the more they visit your site, the more they rely on the information that you have available to them.

They trust you and whether you know it or not, you're slowly building a relationship with your visitors.

The more they visit your website, the better the relationship becomes and the greater the trust.

When visitors are "glued" to your website, they become interactive, ask questions, share information, and will buy from you.

Having this credibility with your customers, means that they will return to purchase more goods, ask more questions, share more information, become more loyal, and see more of your advertising.

This is called stickiness. The more visitors are glued to your website, the "stickier" your website becomes, and the more revenue is generated.

What I call a valuable customer's long term relationship, people in the website business call "stickiness".

Regardless of what you call it, it boils down to having a trusting long term relationship between your customers, your website and yourself.


Here are some things you can do to develop a relationship with your customers and get your visitors glued to your website.

• Content, Content, Content, and More Content

It obvious that when you provide compelling content, people will want to come back for more. It's better to provide brand new, up to date, current information when it is available.

• Let Your Customers Know Your Alive

In addition to compelling content, ask your visitors for feedback. Remind your customers of your presence and send them informative reminders. Never take for granted that after you contact a visitor, they will automatically return to your site.

• Create A Newsletter

A monthly newsletter is usually appreciated when new useful information is provided.

• Follow Up Your Sales

Good storefront businesses send follow up, or confirmation letters to their clients, to maintain their relationships. You can do the same to keep your visitors glued to your website. Follow up letters are a great way to attract additional business and to generate feedback.

• Prompt Responses

Don't sit on your emails. Respond promptly before you damage your relationships.

• Add A Poll Or Customer Survey To Your Site

You can learn a lot from your clients, and keep them glued to your website with polls, and surveys. People generally enjoy participating in polls and surveys because it shows them you are listening.

• Include Resources For Your Customers

The more unique information you provide to your visitors and customers, the more they will look at your site as a resource.

This can be accelerated by providing them access to search engines on a specific database, a searchable catalog, account information or anything to view your site as "special".

When you get your visitors glued to your website, it will increase your sales, and your bottom line.

Remember to always give your customers a reason to come back to your website.