How Expired Domain Names Can Get You Web Traffic

Acquiring traffic to a new website, is one of the greatest challenges facing any new webmaster.

Building traffic is a time consuming process, and can also cost you a lot of money, if you go the pay per click route.

This method can cost you thousands of dollars, or more, depending on the popularity of the keywords your choose.

Article marketing is a very popular and extremely effective strategy to build web traffic, but it takes a considerable amount of time to create original content and build links.

Of the many methods that are used, we seldom hear much about how expired domain names can get you web traffic.

This alternative strategy allows webmasters to acquire tons of traffic with very little time or money invested. It is simply the purchasing of expired domain names.

Of the many reasons that domain names expire; the most common is that the owner simply forgot to renew it!

It is surprising how many large companies neglect to renew their domain names because of an oversight, bureaucracy screw up, or change in ownership.

Lack of interest in the original website, lack of operating capital, and the death of the owner are also reasons that expired domain names do not get renewed.

When the renewal fees aren't paid, the expired domain still remains on the internet and functions like any other domain name.

The only difference is that it directs you to a 404 error message instead of the original website.

When an expired domain name points to a 404 message, it may or may not be worth your while to purchase it.

As it stands idle, it is simply a waste of traffic. This is why companies that register domain names now sell them either outright or through an auction.

To determine whether or not to purchase an expired domain name, you need to do at least two things.

Check Google's page rank, and the Alexa rating of the expired domain name.

Download the Google toolbar, and then type in the expired domain name's URL to find out what the page rank is.

Avoid the domain if the page rank indicator is gray. This means that Google has banned the website.

However, if the page rank is from 7 to 10, you should seriously consider buying the expired domain name.

The Alexa rating shows the amount of traffic that the domain name has acquired, if any.

If there is no Alexa rating, it indicates that the website hasn't received any significant traffic, and was not listed.

The last thing to look at is the number of websites that are linking to the expired domain name.

Put the command link followed by the expired domain name's URL into a search engine. A lot of links, indicates that the web traffic came from legitimate sources and

If an expired domain name can be purchased at a reasonable cost, it is well worth buying, to shortcut the acquisition of traffic by conventional methods.

To Learn More About Traffic Generating Methods, Click Here.