Using Article Marketing To Attract Back Links

Article marketing is still an exceptional technique for generating a flood of high quality back links to your website.

All you need to get started is around 10-20 well written 300 to 400 word articles.

When I say well written, I mean original high quality articles that have your primary keywords included in the titles of each article, as well as in the content.

Some article marketing revolves around re-writing private label content.

This practice is acceptable providing that the articles are indeed totally re-written.

Some article directories will not allow PLR content submissions.

When your articles are available, you can start submitting them to the various article directories.

Begin with EzineArticles.com and when the article is published, submit the same article to the other directories.

Each of your articles should have an author's resource box tagged with a back link to your website or business blog at the end of the article.

Although some article directories allow anchor text back links in the body of your articles, EzineArticles.com and a few others only permit back links in the resource box.

As long as your articles are compelling enough to hold your reader's attention until they get to read your resource box at the end of your article, you should have no problem acquiring a sufficient number of back links to increase traffic to your site.

When using article marketing to attract back links, the more articles you have in circulation, the more exposure you will get from both your article's resource box and your directory profile.

The major article directories provide the "link juice" necessary for your site because of the authority and weight that the search engines give to these directories.

Google in particular ranks EzineArticles.com at the top of their search engine results and once your keyword rich article is published by them, it will rank high in the results page for that keyword.

When you create articles that have your primary keywords integrated into them, you will be able to rank effectively for some of the most competitive keywords and phrases in your market niche.

When webmasters reprint your articles, they must retain your author's resource box along with any included back links to your website.

This can generate a flood of targeted traffic from every website that publishes your original content and is the primary reason why using article marketing to attract backlinks is so effective.

Internet Business Marketing Solutions For Attracting Visitors

There are several Internet business marketing solutions for attracting visitors to your website.

Although a good bit of expertise and specialization is required to achieve the desired results with some of these marketing solutions, you can implement them yourself if you have the time and inclination to learn them or you can outsource the task.

If you are doing any marketing online, attracting visitors is obviously your main goal. You need to attract as many qualified leads as possible to convert into sales.

Marketing is a numbers game. The more visitors you can attract, the greater your opportunity is of converting them into sales.


All of the following Internet business marketing solutions for attracting visitors can be outsourced if you are not comfortable implementing them on your own.

• Search Engine Optimization
  
  Search Engine Optimization (SEO) increases the probability of your website being placed on the front pages of Google and the other search engines. Search "keywords" that users put into the search engines are optimized and included in your website so it shows up first when these terms or phrases are queried. The specific things done to get your site on the front page is what Search Engine Optimization is all about.

• Back Links
  
  Back links are also extremely important with Google and the other search engines. Existing high Page Rank web sites that link back to your website suggest a "high authority" to the search engines which in turn increases your sites ranking. One way back links in particular will dramatically increase your position in the SERPs.

• Article Marketing
  
  One of the most used Internet business marketing solutions for attracting visitors to your website is article marketing.
  
  A well written article submitted to the various article directories will attract targeted visitors and back links to your website.
  
  By slightly modifying your articles before submitting them to the different directories, the same article can be submitted to many directories without being penalized.
  
  The "resource box" at the end of your article with your website URL included is what makes article marketing so useful.

• Social Networking
  
  Facebook, Twitter and other social networks can generate targeted leads and back links to your website when used properly.  Using them properly is the trick.
  
  Social networking is time consuming and labor intensive but when done properly can dramatically increase visitor traffic to your website.

• Social Bookmarking
  
  The major social bookmarking sites can be used to list your site in specific categories where others have a chance to look it over. These sites provide credibility to your business and can also attract quality targeted back links to your website.

• Video Marketing
  
  Video marketing has become even more powerful than article marketing for attracting visitors and promoting products or services.
  
  At one time video marketing was underutilized by Internet marketers however, now an interesting or provocative YouTube video going viral can get your website on the first page of Google overnight.
  
  Video marketing is arguably one of the all time best Internet business marketing solutions for attracting visitors ever.

All of these Internet business marketing solutions can be used together or separately with a great deal of success if you know how to implement them properly.

If you are not familiar with these solutions or do not have the time to put into the proper implementation of these strategies, outsource the job to a qualified consultant.

All these Internet business marketing solutions for attracting visitors to your website will help grow your business and give you a better return on your investment.

Article Marketing: Why Not Use What If In Your Article Marketing?

Article marketing is an extremely competitive field so why not use "what if" in your article marketing to create possibilities that may or may not exist for your readers?

You can jump start your article writing and give them some freshness by asking your readers if they believe that things are the way they think they ought to be.

Every one of us at one time or another asks themselves "what if".

• What if I was in the 9/11 towers when they went down?
• What if I had finished High School?
• What if I hadn't married my High School sweetheart?
• What if I wasn't born in the United States?

Although none of us can predict the answers to these "what if" questions with any certainty, we can and do often fantasize about the potential consequences of these scenarios.

We all make choices that lead to the life experience we are presently living in but what if we could predict how our choices and events will shape our future?

Food for thought?

Well, what if you use the "what if" scenario to create articles about just that?

Try writing a "what if" article about your market niche using the following guidelines and see if your readers become don't become more receptive to your ideas.

• You need to start by creating an imagined event of some sort that would have a positive impact on the future.
  
  Use your imagination to create an imagined scenario around your market niche. It could be a personal event or an event that could effect society as a whole.
  
  But, regardless what "what if" event you choose, it should have a positive impact on the results.

• Create a unique title that preferably uses "what if" and that will partially reveal the event enough to pull in readers to search for answers. Leave the event title open to individual interpretation in order to attract as many readers as possible.

• Create a compelling introduction that describes the scenario and how it occurs. Make sure to detail the conditions and everything leading up to the imagined event.

• Next, in relation to your niche explain how life or conditions would change for the better if the imagined scenario actually did occur.
  
  List the event and specifically how outcomes would change in the future.

• Explain to your readers why the event matters and if it is plausible.
  
  How close to reality is the event? "What if" it actually did occur? How good or bad would things be? All these things should be discussed in your article to draw in your readers.

• Recap the scenario in your article and encourage your readers to ask their own "what if" questions. Solicit comments from your readers to possibly use in the next article you write.

• Impress on your readers that the choices we make lead us to where we are today.
  

You can consider your "what if" article a success when you can make your readers believe that they have made the correct choice about the product or service in your market niche and about how it benefits them.

The future is uncertain for all of us, so why not use "what if" in your article marketing to perk up your readers and increase your bottom line?

Unique Content: The Real Benefits Of Unique Content

One of the real benefits of unique content in writing articles, is with the search engines, and the ongoing problem of duplicate content.

Google and the other search engines have become increasingly adept at ferreting out duplicate article content, thereby making the writing of unique articles more important than it has been in the past.

To determine the real benefits of unique content, you need to know why you do what you do.

Why do you write your articles?

If you are an article marketer, you are probably writing your articles for the same reason as most of us. To have people read your article, disseminate it, and click on your website link to visit. Hopefully, visitors will then purchase your products or services.

You probably write your articles to generate traffic and to develop a readership. You are trying to get readers to your website.

And, in order to attract more and more visitors to your website, you will probably generate more and more unique content. Generally, the more unique article content you produce, the more website visitors you will attract.

But, do you get the most traffic from the articles that you write?

Do you get at least 5 to 15 daily visitors from each article?

The reason for the question is to make a point.

Usually 8 to 10 well written articles will generate about 100 to 150 visitors a day. This is good traffic, but what if you could generate another 100 to 150 visitors a day? How would you go about the business of attracting them?

Unique Content.

One of the real benefits of unique content in writing articles, is that once seen; people will come back to read more of them. They attract readers like bees to nectar flowers.

Internet users don't want to read the same information over and over again, and the search engines do their best to prevent it from happening.

To keep your readers interest in your content, you must provide content that is always user friendly to read, informative, clear, concise, and most of all unique!

Write in a clear conversational tone towards your readers!

Learn how to make optimistic, eye catching introductions, using jargon or technical terms that highlight the positive reasons, why and how your readers will benefit from reading your article.

Discuss in detail specific aspects of your article that may need additional clarification with your readers. Use hypertext links in your themes to help users, or to get users easily to your website.

Remember that the real benefits of unique content in writing articles is to your bottom line, and that writing original content is king in terms of all article marketing.

Smart Article Marketing

Smart article marketing to some extent defies the conventional thinking of most online marketers.

First of all, never consider doing 'bum' marketing on the Internet. None of the really successful Internet marketers do.

However you can use smart article marketing to make you money online.

Here are some strategies you can use and apply that really work.

• Get Yourself Published In An Offline Newsletter.

Instead of killing yourself submitting your articles to ezine articles; find people that publish free, or paid monthly newsletters, and offer to write them a free of charge guest column.

Ask them to include your bio box, with a link back to your website, as compensation for writing your article.

Your response rate going through a newsletter will be far greater than using ezine articles, go articles, and other article directories.

The competition is much less, and the interest in your articles you will find to be much greater.

• Become A Guest Blogger Using This Same Model

Find someone with a high traffic blog in your market niche, and instead of submitting you article to ezine articles, email them and tell them you would love to write a guest blog for them.

As an incentive, you can offer to put their affiliate link into your author's bio box, so they can make money along with getting the free content you generate for them.

• Take Your Article Production Up A Notch

Create articles of only a few thousand words and sell them outright.

Many writers bog down when they think of articles thousands of words long.

However, if you break down your large article, and think of it as a series of extended articles, anyone can produce a large quality info product, report, ebook, or whatever.

Smart article marketing will make you more money in the long run, when you defy the conventional group think that most article marketers blindly embrace.

Learn more about article marketing and using a persuasive resource box, here.

Article Marketing - Creating Your Article

If you have a hard time getting the word out about your business web site, or if your business presence on the web is not what it could be; you might want to consider some article marketing to generate some traffic, and give your business a jump start.

Article marketing is an extremely effective way of capturing people's attention, funnel traffic, and generating backlinks to your business website, or affiliate landing pages.

If you know how to write, creating your article is as simple as writing to your family member or business associate.

The only difference is that you will be writing to your online audience, and trying to convey your message as clearly, and as concisely as possible.

• What is your business, or website about?
• Who is going to be your target market?
• What is the ultimate focus of your article?
• Why is your article being written?

With Internet writing, there are rules that you must follow in order to become successful.

When creating your article, remember these three principals and use them as a guide in your writing.

• Readability
• Helping Your Reader
• Informing Your Audience

Write Brief Paragraphs

Your articles must be written to provide easy readability for your target audience.

The people who search the web for information don't really have a lot of time to waste reading lengthy articles. They will scan your article, and if they find it interesting, or useful, they will come back and read it in its entirety.

The web is packed with information about the subject you are writing about, so unless you can quickly capture your reader's attention and hold it, they will search elsewhere.

Writing a brief highly informative article, loaded with specific details, can do that.

Submit Your Article

Article submission sites are the best way to get your article read on the Internet.

Ezinearticles.com, and goarticles.com are high ranking article submission sites that have huge volumes of traffic where you can benefit most from your article marketing.

As a general rule, keep your articles in the 400 to 600 word category, and try not to exceed 1000 words unless you are writing a technical article. Each site will have guidelines for you to follow in your writing.

Resource Box

Never forget to fill out the author's bio box, or resource box, when you are finished creating your article.

This is where you create links to your blog, website, or landing page.

Include your name, your business, what action you want your readers to take, and a link to your site. This is where the backlinks to your site, and web traffic is generated from, so be particularly careful creating this area.

Learn more about article marketing, traffic generation, and article creation, Here.