In fact of all the marketing tools available to online marketers, conventional newspaper advertising is the most overlooked.
Even though we hear about the drop in readership of many newspapers in the United States; they still enjoy the status of being the largest source of advertising worldwide.
70% of all advertising worldwide is done through newspapers. This means that the majority of literate people on the planet still read a newspaper each and every single day.
Although not everyone on the globe has their own personal computer; your online advertising efforts can still be facilitated by advertising your website in the newspapers.
Think about it, the same people who surf the web on a daily basis. still read conventional newspaper advertising in their local papers.
Just because you are doing most of your marketing online does not mean that there is no place for conventional newspaper advertising in your business model.
The fact is, thousands of home businesses successfully use classified newspaper advertising to drive additional traffic to their websites and to increase the bottom lines of their businesses.
The cost for advertising space is usually quite reasonable, especially for local newspapers and the benefits can be phenomenal if you take time to write good copy.
And, you can buy advertisements in hundreds of newspapers at significant discounts, sometimes up to 90% off.
The same guides for writing a good PPC ad or Ezine article apply to conventional newspaper advertising copy. Just remember to include your website URL in your ad.
If you decide to use conventional newspaper advertising to drive traffic to your website, the following resources can help you with the implementation.
Every newspaper currently in print - United States and worldwide
Top 100 newspapers
US News Archives
Google Searchable Newspaper Archives
1 Comentário:
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