When Google reviews a website in order to rank it, one of the most important aspects that they take into account with their algorithms is the number of back links that are attached to the site.
Google's search engines count each link as a vote.
When a third party links their website to yours without any intervention or encouragement on your part, the process is referred to as natural link building.
This type of back link to your site cannot be purchased without flagging Google's search engine robots and is weighted more than other links.
Natural link building is just that.
When a visitor discovers your website and the information on your site is so relevant and useful that they willingly create a link to your site, the link is called a "natural link".
This process is the only way that natural link building, also known as relevant link building can be accomplished.
Natural link building obviously cannot be achieved overnight.
Due to the nature of the process, relevant link building takes a long time to achieve any measurable amount of success.
Although patience is a requirement, it is possible to speed up the process through the implementation of a viral marketing campaign.
Viral marketing, although not an entirely natural process, can be an enormous benefit to your website and can speed up the natural link building process.
You can create a link building campaign to drive relevant traffic to your site through other means.
One of the best ways to attract natural links to your website is through blogs.
Posting links back to your website in your comments to other relevant websites, forums and blogs will drive traffic to your site and potentially attract natural links.
When combined with other SEO strategies these natural link building techniques will make your website more visible to a larger population of the Internet.
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