Some Socially Savvy Twitter Marketing Tips

Socially savvy Twitter marketing is absolutely necessary if you ever expect to become truly successful with your online marketing campaigns.

In our distracted and uninformed society, people have a tendency to believe almost anything without regard to actual facts.

Because of the hectic lives they lead, most people usually base their purchasing decisions on what little information filters through their short attention spans from quickly scanned documents.

Even the most accurate and trusted information usually receives only a cursory scan from consumers in or fast moving society.

Savvy Twitter marketing requires using social interaction to break through the distractions that impede the dissemination of accurate beneficial information to consumers.

One the best savvy Twitter marketing tips, is to use focus groups to listen and learn from consumers.

An important part of savvy Twitter marketing is paying attention to what your consumers are saying.
Because creativity and wisdom is widespread in social media; focusing in to the frequency of consumer chatter that is related to a brand or market niche serves as a real time focus group that you can use in your marketing efforts.

For example. Over 2 million Twitter users mentioned Starbucks in just one month in 2009.

By listening to their customer's Tweets, the company discovered what the public was saying about the value of their caramel macchiatos.

Using Twitter as a real time focus group, Starbucks discovered that the price for paying attention is much less than the cost of a caramel macchiato and that it's value is priceless.

Twitter has become a leading indicator about what people want and savvy Twitter marketing utilize this to the fullest extent.

Here is another real life example of savvy Twitter marketing by using Twitter as a focus group.

Jet Blue's corporate communications manager changed their policy of charging a $50. carry on fee for bikes after hearing numerous complaints about it on Twitter.

By recognizing the inherent wisdom and insight that abounds in Twitter and using it to your advantage in your marketing efforts, you can improve your company's products, processes and customer service to skyrocket your profits.

Savvy Twitter marketing works ; why not give it a try?