Email Marketing: Using Other Bloggers As A Source Of Email Subscribers

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Using other bloggers as a source of email subscribers is a great email marketing technique, that is used on a regular basis by many newcomers and marketing "gurus".

Generally there are three methods that are used extensively with a great deal of success.

  • Reviews
When other bloggers review your videos, ebook or software download, or some other incentive you provide, which includes the URL link to your squeeze page, or sign up page.

Their readers read their review, and will click your link to get your video, ebook, or software download. And, in order to receive your product, they must opt in to your list.

This method works best when generous incentives are freely provided, and a persuasive "call to action" is made to the viewers.

  • Guest Posting
Many email marketers build their lists by offering to "guest post" on other blogs that are related to their market niche.

Most bloggers will jump at the suggestion because they receive free useful content which is always in demand.

When you provide your guest blog post, mention your newsletter in your attribution line along with a link to your sign up page. Use something like "For more tips like this sign up to .....".

The traffic and subscriptions you receive using this email marketing tactic are laser targeted to your topic. These people are also more inclined to purchase your product or service because they have already signed up to your list.

  • Linking
Focus your newsletters or incentives around a specific topic that bloggers will discuss and link to.

Include a sign up link in your newsletters and your opt in form for your free ebook, videos, or other software downloads you are offering to your subscribers.

Using other bloggers as a source of email subscribers works if you spend some time and effort doing it properly.

Learn More About Getting Started With Email Marketing Here.

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