Why Bother Building A Customer Base?

Selling your product or service is much easier, when the people you are selling to, are already acquainted with you, and know who you are.

Your credibility, trustworthiness, and value to them in the marketplace, is already known by your prospects, so you are not selling to a complete stranger. In other words you are not "cold calling" to promote your product.

This is why the first thing you should do, after you set up your website, is to start building your customer base.

Your customer base, or "list", can provide you with a consistent, recurring source of income and has the capability of growing every time another visitor clicks through your website.

Every time you release a new product, or endorse an affiliate, you will have a ready made market that is willing to listen to your offer. This obviously gives you a huge edge over your competition that is trying to market their products to cold prospects.

Building you list can be accomplished in several ways.

The method that is used most often, is to build a mailing list.

There are at least a million ways to get subscribers to sign up for your list. Almost all of them require offering an incentive of some sort, and proof that you can offer something of value to them, if they sign up for your mailing list.

Setting up a niche website that is populated with useful, high quality articles, proves that you are an authority on your subject, and cements your credibility with your visitors.

When an authoritative website like this is set up, you can create a "free special report" about any subject on your niche topic, that is down-loadable when the visitor's name and email address are given.

The rich content on the website and the free report, is usually all that is needed to provide the extra incentive for your visitor to sign up for your offer.

Other incentives such as free e-books, free tutorials, or free learning courses, can also be used in lieu of a "special report", to attract visitors to sign up to your list.

Once the sign up HTML script is merged with an auto responder, your prospects will be able to sign up for your offering at any time.

As your customer base grows, your sales as well as your ability to market additional products, will also dramatically increase.

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