Branding Your Domain Name

Branding your domain name, is a way to ensure that your visitors remember your web site, and can easily return when they navigate away from your site.

A successful business, can be made even more successful, with a domain name that is easily remembered by your visitors, and becomes embedded in their minds.

Choose something memorable for your domain. Something that is "catchy", simple, yet loaded with keywords should be the goal of a good domain name.

Although it seems easy to pick a good domain, it really takes a good bit of thought and testing, to create a domain that is effective.

Simply picking a keyword rich domain name, may not be very effective, when searching for it in your web browser.

For instance "internet marketing information", as a stand alone domain, would not be a very effective domain name.

There are currently 111,000,000 returns for "internet marketing information" on Google.

Although "internet marketing information" is a memorable domain, you website visitors would probably never find your site again, if it was not bookmarked in their browser.

Branding your domain name, is like branding your product.

If you include something like "Tony The Tiger's", along with "Internet Marketing Information", you have a branded domain name that your visitors will remember; "Tony The Tiger's Internet Marketing Information".

It's kind of a ridiculous example to use, but it gets my point across.

By branding your domain name, your potential customers will have a much easier time finding your website, and your business will benefit because of it.

Your competition may not even be listed in the search engine returns, if you create a really uniquely branded domain name.

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