Using Article Marketing To Attract Back Links

Article marketing is still an exceptional technique for generating a flood of high quality back links to your website.

All you need to get started is around 10-20 well written 300 to 400 word articles.

When I say well written, I mean original high quality articles that have your primary keywords included in the titles of each article, as well as in the content.

Some article marketing revolves around re-writing private label content.

This practice is acceptable providing that the articles are indeed totally re-written.

Some article directories will not allow PLR content submissions.

When your articles are available, you can start submitting them to the various article directories.

Begin with EzineArticles.com and when the article is published, submit the same article to the other directories.

Each of your articles should have an author's resource box tagged with a back link to your website or business blog at the end of the article.

Although some article directories allow anchor text back links in the body of your articles, EzineArticles.com and a few others only permit back links in the resource box.

As long as your articles are compelling enough to hold your reader's attention until they get to read your resource box at the end of your article, you should have no problem acquiring a sufficient number of back links to increase traffic to your site.

When using article marketing to attract back links, the more articles you have in circulation, the more exposure you will get from both your article's resource box and your directory profile.

The major article directories provide the "link juice" necessary for your site because of the authority and weight that the search engines give to these directories.

Google in particular ranks EzineArticles.com at the top of their search engine results and once your keyword rich article is published by them, it will rank high in the results page for that keyword.

When you create articles that have your primary keywords integrated into them, you will be able to rank effectively for some of the most competitive keywords and phrases in your market niche.

When webmasters reprint your articles, they must retain your author's resource box along with any included back links to your website.

This can generate a flood of targeted traffic from every website that publishes your original content and is the primary reason why using article marketing to attract backlinks is so effective.

How Safe Is Your Online Shopping?

How safe is your online shopping compared to your purchasing of goods from storefront vendors?

Although the attitudes for shopping online have changed dramatically, many website visitors refrain from purchasing products online because of security issues.

Every day we hear about people having their identities stolen by unscrupulous individuals however is online shopping any less safe than buying from the local Wal-Mart?

The issue seems to be whether current technology can be counted on to protect credit card information from being stolen.

The answer in almost every case is a definite YES.

The most common secure shopping sites online use Netscape's Secure Sockets Layer (SSL) to keep their users information secure..

SSL utilizes encryption technology that sends a digital certificate with a public key which can only be decrypted with a corresponding private key.

Depending on the level of encryption that is being used (40 bit, 56 bit or 128 bit encryption), breaking the code can be next to impossible. 

The additional fact that online credit card transactions can be sent directly to the credit card company and never be seen by the merchant, makes your credit card transactions much more secure online than when you purchase your products from a store, a bar, a restaurant or over the telephone.

The most likely risks for stolen information does not come not from decryption technology but from elaborate scams, misdirections and basic theft conducted by hackers and other online mischief makers.

How safe is your online shopping depends on your "detect" level.

Obvious schemes such as get rich quick business opportunities, pyramid schemes, lottery winnings from other countries you need to pay for before cashing in, etc. are relatively easy to detect.

However, when you think you're buying from a bona fide business you are familiar with and discover that you are purchasing from a "clone" website; you can be taken in by clever misdirections.

You can avoid these schemes by using some "due diligence" before transmitting any information about yourself online.

Deal only with businesses you are certain about and make sure they are who they say they are by confirming their website URL. 

Imposter websites will have a different URL than the original site and are usually redirects from fake site directories or banner advertisements

Unsolicited deceptive spam emails are often the cause of shopping problems online.

Never respond to unsolicited e-mails.  The sender probably obtained your email through an illegal source so if you don't recognize the sender, don't bother replying to the email.

To make your online shopping safer, make your payments with a Visa, Amex or MasterCard.  These cards limit your liability to $50.00 and the issuers will promptly notify you when unusually large purchases, or purchases that are outside your normal buying patterns are made.

You should also make sure that you are using a secure connection.

Your web browser will tell you when you enter a secure site by displaying a closed lock or an unbroken key icon in the lower left corner of the browser.

Look for secure URLs when giving any personal information online.  Never provide any personal information unless it is over a https:// URL.

There are well established laws governing commerce in the United States and the same laws that govern mail and telephone orders apply to online shopping.

Fortunately, most internet shoppers purchase good products online at fair prices and receive decent customer service.

The majority of online buyers are happy with their purchasing experiences because of the variety of products and services that are available online.

The majority of online merchants want satisfied customers in order to get repeat business and will go to great lengths to maintain their credibility.

Unfortunately, scammers and unscrupulous businesses are found everywhere, even on the Internet.

For additional information on  eCommerce privacy and security, visit the FTC websites below:

http://www.ftc.gov/
http://www.ftc.gov/bcp/menus/consumer/tech/privacy.shtm

As to the question "How safe is your online shopping?"; the truthful answer is, as safe or safer than any other type of shopping, on or offline.