Email Marketing: Using Other Bloggers As A Source Of Email Subscribers

Using other bloggers as a source of email subscribers is a great email marketing technique, that is used on a regular basis by many newcomers and marketing "gurus".

Generally there are three methods that are used extensively with a great deal of success.

• Reviews

When other bloggers review your videos, ebook or software download, or some other incentive you provide, which includes the URL link to your squeeze page, or sign up page.

Their readers read their review, and will click your link to get your video, ebook, or software download. And, in order to receive your product, they must opt in to your list.

This method works best when generous incentives are freely provided, and a persuasive "call to action" is made to the viewers.

• Guest Posting

Many email marketers build their lists by offering to "guest post" on other blogs that are related to their market niche.

Most bloggers will jump at the suggestion because they receive free useful content which is always in demand.

When you provide your guest blog post, mention your newsletter in your attribution line along with a link to your sign up page. Use something like "For more tips like this sign up to .....".

The traffic and subscriptions you receive using this email marketing tactic are laser targeted to your topic. These people are also more inclined to purchase your product or service because they have already signed up to your list.

• Linking

Focus your newsletters or incentives around a specific topic that bloggers will discuss and link to.

Include a sign up link in your newsletters and your opt in form for your free ebook, videos, or other software downloads you are offering to your subscribers.

Using other bloggers as a source of email subscribers works if you spend some time and effort doing it properly.

Learn More About Getting Started With Email Marketing Here.

Image Optimization: Reduce Your Load Time Through Image Optimization

Image optimization is something we sometimes miss when creating our websites.

We take for granted and sometimes assume that everyone on the Internet has access to fast connections.

Although more Internet users move over to the faster broadband connections every year, a large portion of the Internet population still relies on slower dial-up connections.

Therefore, it's not a good idea to count them out of the equation when designing your website.

One major consideration we must make for users who have dial-up connections, is the time it takes to load your website.

An all text website will generally load in a very short time; even with the slower dial-up connections.

The usual problem with slow loading websites, is with any large images that may be on your website.

It's important to strike a balance between using the right amount, and type of images, to attract your visitors; and not killing the overall load time of your website.

You can also reduce your load time through image optimization. You can optimize every image on your web site to ensure that they load in the shortest amount of time.

This can be done by using image editing software to reduce the file size of your image, without affecting the appearance of your image. Editing software can also be used to remove any unnecessary information from your images.

When you save an image as a JPEG file in Photoshop, you can choose the qulity of the JPEG. Usually an 8 or 9 setting is satisfactory to preserve the image quality in a small sized file.

For image optimization, there are many free software programs online for image compression that you can use to reduce the file size.

You can also save your images in PNG format, to obtain the best quality, with the smallest sized file or in GIF format.

The image editing software removes all the color information not used in your image, thereby giving you the smallest possible file size.

The only problem with GIF format, is that the image quality is sometimes compromised.

Click Here, for more information on website usability.