Squeeze Pages - How They Work and What They Are

Squeeze pages are used to extract the names and email addresses from visitors to your website, that are interested in joining your mailing list.

In order for people to join your mailing list, you need to give them a good reason; preferably some sort of valuable incentive.

Since people normally do not want to give out their email addresses; you must give them something that makes them want to take this action, preferably immediately.

Giving them a short .pdf report, free tools, or an ebook with some really good valuable information, or a series of free autoresponder messages that contain some solid, valuable information, is a great way to extract this information.

The way you actually get your website visitor's email address, before they can access your free report, or your free autoresponder messages, is through this "squeeze page" process.

The squeeze page is a specialized webpage, that when a person lands on, is given only two options to leave.

Both options are specific actions; usually to join your mailing list, or to just close the webpage and leave to continue browsing other websites.

Once the decision to leave the squeeze page is made; they cannot access your free information.

This is why squeeze pages are so effective in obtaining visitors names and email information.

Either they provide you with their first name and email information to get access to your free offerings, or they close the page and lose the chance to access your free report or ebook.

This is how the term "Squeeze" came about.

What your squeeze page looks like depends on your creativity and your target market.

Even though your visitor clicked on the link to get your free offering, you must still get them to give you their information.

If your squeeze page is not persuasive enough to get your visitor's information, your visitors can stop at this point and you will lose out on a potential customer.

Your squeeze pages must be persuasive and carefully designed in order to be effective.

Effective Internet marketers use templates with time honored headlines, designed to keep your visitors excited enough to continue through the entire opt in process, and increase your visitor opt in rate.

Landing Pages - Tips For Success

Landing pages, also known as "squeeze pages" or "lead capture pages" are essential to building your mailing list.

Landing pages provide an easy to manage method of funneling all your potential subscribers through a single web page.

The best thing about using landing pages, or squeeze pages, is that you only need to perform the work of setting up the site once. You can then focus all your traffic driving efforts into a single effective method or strategy.

These tips for success, will help you create effective landing pages, that will convert a large percentage of your visitors, into subscribers.

• Offer something for FREE in exchange for your visitor's email address.

You can offer a free special report, a sample of your paid product, a free ebook, newsletter, instructional video set, or anything else in exchange for your visitor's name and email address.

• Make sure your landing page is professionally written.

Treat your landing page as you would a sales letter. Although you are not trying to get someone to purchase your product or service up front, you should still write your sales letter as if you were.

Getting visitors to release their personal details to you, is just as important as writing a hard sell sales letter on your product, and trying to entice visitors to purchase from you.

• Your landing page should only link to your opt in form or, a disclaimer and terms page.

• Stress the benefits of your free offering.

The sole focus of your sales letter, should be to encourage your visitors to download your free offer.

You can later gently remind your potential client, that they have nothing to pay for. They simply subscribe to your newsletter in order to receive their free offering.

• It's a good idea, and a nice touch, to include your photo, or just a hand written signature to personalize your sales letter.
  

You can also build trust with your potential customer, by explaining what you're about, and how you can help them with your free offering.

When you use these tips for success on your landing pages, you should realize a higher rate of subscriber conversions.

Learn more about list building here.