Tips To Help You Avoid Being Labeled As A Spammer

Here are some tips to help you avoid being labeled as a spammer.

We all know that being labeled a spammer can immediately kill any prospects you might have of ever becoming the Internet marketing guru of your dreams.

Some innocent little mistakes can flag your site or email as spam, even though they are not.

If you remember these little tidbits of information and use this advice, you will probably never encounter this problem.

People will often use all capital letters to stress a point in their emails. This is unwise for a couple of reasons. Using all caps will dramatically increase the likelihood that your email will get filtered. In addition, using all caps in your emails makes your content harder to read and looks like you are shouting to your readers instead of addressing them in normal conversation.

• Avoid using excessive punctuation marks in your content.
  

Using ????, !!!!!, $$$$, or <<<<< will prompt the filters in many email programs to recognize the content as spam. This is especially likely to happen when exclamation marks, question marks and the like are used in conjunction with all capital letters. When you use dollar signs, use only one to denote currency. When you want to get your message across, don't use multiple exclamations or other such symbols; use your extensive vocabulary of descriptive words.

• Avoid using words like Free, Investment, Credit Card, Guarantee, Click Here, etc.

These words are unfortunately considered to be spam when used too frequently. Believe it or not, using CLICK HERE in your "call to action" can be a spam trigger. It's better to use specific "call to action" hyperlinks and avoid the filters.

• Avoid the use of misleading subject lines in your emails.

Many email marketers use cute misleading subjects or even no subject, to get you to open their emails. You may have seen something like "Here is your download" or "eMail Confirmation" or something similar in your in-basket that you never asked for or has nothing to do with the content of the email. Always match the content of your email with your subject matter and never leave a blank subject line.

Some email marketers also use a blank "from" address in their email solicitations to get people to open their emails. This is a bad practice and will likely get your email filtered.

• The last tactic email marketers sometimes use to get their point accross is to use Red or Orange text in their content.

This is fine on a landing page or sales page but will probably activate an email filter when used with emails.

Depending on the background color you use in your email, Red and Orange text can also be difficult to read. You can make your point better and avoid an email spam filter by using descriptive terminology instead.

Remember that by using these tips to help you avoid being labeled as a spammer, your emails will be have a better chance of being read instead of being deleted.

Happy marketing.