The search engines have become more and more sophisticated since their inception and will immediately flag unnatural pattern changes to your website.
For this reason it's a good idea to increase back-links to your website gradually instead of creating an instant flood of links with back-link generating software that you often see recommended online.
Google and the other search engines will penalize your site and potentially cause you to lose your current position with the search engines if they detect such unnatural behavior.
The best approach for generating back-links when using directories is to do it gradually over time.
Instead of mass submitting your website into hundreds of directories, just focus on submitting your website to about 100 at the most.
When you gradually increase the number of back-links that are featured within each category, the search engines consider the increase in traffic as a "real" popularity indicator and will improve your rank accordingly.
Choosing relevant categories to place your website listing in is also something that Google and the other search engines look at under a microscope.
Getting back-links to your health and fitness website from a site dedicated to coin collecting will not do you any favors or increase your page rank with the search engines.
When submitting your website into online directories, it is extremely important that you ALWAYS select the category or sub category that is closest to the main directory that represents what your site is all about.
The closer the category is to the main directory, the more exposure your website will receive
For this reason it's a good idea to manually submit your website to the directories to ensure that it is placed in the correct relevant category.
Using targeted keywords in both your listing title and web site description when manually submitting to the directories will also increase your chances of acquiring quality back-links.
Because posting your website to the directories is a tedious, time consuming process, many webmasters use software programs that allow customization of the item description, title, anchor text used in the item description and keywords.
Customizable software programs save webmasters a considerable amount of time and manpower and do a great job when used properly.
Businesses should focus on generating only one way back-links when submitting to the directories.
Businesses in particular should always have more inbound links to their site than outbound links.
As a general rule, Internal links should always be greater than the amount of external links for any website.
These tips for generating back-links when using directories are simple to implement and will improve your company's bottom line.
