Directory Backlinks: Tips For Generating Back-links When Using Directories

Although directory submissions are probably the most popular method of generating back-links within a short period of time, there are some tips you need to keep in mind when using directories to create your back-link campaigns.

The search engines have become more and more sophisticated since their inception and will immediately flag unnatural pattern changes to your website.

For this reason it's a good idea to increase back-links to your website gradually instead of creating an instant flood of links with back-link generating software that you often see recommended online.

Google and the other search engines will penalize your site and potentially cause you to lose your current position with the search engines if they detect such unnatural behavior.

The best approach for generating back-links when using directories is to do it gradually over time.

Instead of mass submitting your website into hundreds of directories, just focus on submitting your website to about 100 at the most. 

When you gradually increase the number of back-links that are featured within each category, the search engines consider the increase in traffic as a "real" popularity indicator and will improve your rank accordingly.

Choosing relevant categories to place your website listing in is also something that Google and the other search engines look at under a microscope.

Getting back-links to your health and fitness website from a site dedicated to coin collecting will not do you any favors or increase your page rank with the search engines.

When submitting your website into online directories, it is extremely important that you ALWAYS select the category or sub category that is closest to the main directory that represents what your site is all about. 

The closer the category is to the main directory, the more exposure your website will receive

For this reason it's a good idea to manually submit your website to the directories to ensure that it is placed in the correct relevant category.

Using targeted keywords in both your listing title and web site description when manually submitting to the directories will also increase your chances of acquiring quality back-links.

Because posting your website to the directories is a tedious, time consuming process, many webmasters use software programs that allow customization of the item description, title, anchor text used in the item description and keywords.

Customizable software programs save webmasters a considerable amount of time and manpower and do a great job when used properly.

Businesses should focus on generating only one way back-links when submitting to the directories.

Businesses in particular should always have more inbound links to their site than outbound links.

As a general rule, Internal links should always be greater than the amount of external links for any website.

These tips for generating back-links when using directories are simple to implement and will improve your company's bottom line.

Some Reasons to Consider Event Marketing

Event marketing is simply an easy affordable method of initiating an online event where you can promote and manage your business ideas to like minded individuals.

Originally, social media revolved around events of some nature where people congregated to discuss their common interests.

Regardless of the topic, people would congregate in restaurants, stores, seminars (now webinars), classrooms, churches, etc. to learn about and discuss ideas that benefited them in some way.

The Internet for the most part, now replaces these historic gathering locations where people once congregated and makes it easier for Internet marketers to promote their products and services.

Event marketing is an easy, affordable way to manage and promote your online business events however, planning, promoting and hosting a successful event requires a good deal of energy, time and effort.

When implemented properly, event marketing will save you time and promote your on or offline business events efficiently.

Several Internet business marketing solutions are available to make promoting, online registration, tracking, and follow up of attendees easier for your event marketing.

Two great web based tools that can help you make better use of your time for event marketing is the auto-responder and social media sites like Facebook.

Although auto-responders are primarily used as an email marketing tool, auto-responders such as Constant Contact, AWeber and others used with Facebook and other social media will substantially reduce the amount of energy you need to expend to create the best event possible.

Regardless of the location or format, small businesses host events to increase customer participation, attract new members, and improve loyalty among their current customer base.

Event marketing should be a one stop shopping experience that not only promotes your event but also collects registrations and follows up with visitors who attend your event.

Auto-responders make online small business registration easier and more professional looking and event marketing can make your life easier using handy social media tools to help you fill seats at your events.